VIRAL FEVER
[Business World]
Published date: 3 Mar 2018
Start exercise your smartphone thumb, because the next big election will be fought on our mobiles. The latest Internet and Mobile Association of India survey says 86.5 per cent of users access the Internet via mobiles and smartphones. That works out to over 430 million Indians (553.8m voted in 2014).
Get set also for an avalanche of fake news designed to foment caste, religious and political divisions. How do you keep from being swept away?
Significantly, the JAMAI study does not include news as a category. The survey shows the majority use the Internet for entertainment .What these surveys do not tell us is how many people depend on their mobiles for the latest rumours, or what is dressed up as news. I don’t want to sound like Donald Trump, but fake news is growing at exponential speed, keeping sites like BOOM and Alt News busy debunking nonsense like we will all be switching toa13-digit mobile number on July 1- or pointing out that the Congress party even conducted a Twitter poll based on this fake news. In December last year, one fact-checking site detected (because there searcher caught one word spoken by an attacker in Spanish) that a video purportedly showing three men of one community brutally killing a man from another community was in fact a two-month-old clip of members of a Mexican drug cartel slaughtering a rival gang member.
Huge numbers of Indian snow go straight to WhatsApp every morning before they even brush their teeth, which is all to the good given how often those messages cause teeth
to grind and clench with rubbish like Rs 2,000 notes being embedded with GPS trackers, or the Reserve Bank of India freezing all Punjab National Bank account safter the Nirav Modi scandal. WhatsApp now has 200 million users(and counting) in India, a fifth of its global total.
Fake news goes viral because it is forwarded between large groups of users. Most insidious are morphed photographs and videos. You need to have very sharp vision and hearing to detect fraudulent images. If you have the time you could use Google(images.google.com) to see if your eyes are deceiving you, but remember the scammers are one step ahead of you.
Trump’s assertions that charges of Russian meddling in the 2016 U.S. presidential election were ‘fake news’ were rebutted on February 16. The Justice Department indicted13 Russians and three companies for using systematic and sophisticated techniques to influence voters (including through disinformation on social media), the hacking of Democratic Party emails, identity theft, and the use of bots and mal ware.
Social media now drive the news agenda on many of our television channels. At a recent conference a senior editor from a major media organisation said they now depended ‘far less’ on WhatsApp as a news source.
It was interesting that Twitter estimated (in September 2017) that its automated systems caught an average of 3.2 million suspicious accounts glob ally per week, more than double the 2016 count. Twitter says about five per cent of its monthly active users (about 330m) are false or spam accounts. It fights bots by detecting automated or scripted logins. As of September 2017 it was catching about 450,000
suspicious logins per day – a 64 per cent year-on-year rise.
It’s safe to guess that fake news will rise to fever pitch.